Culture

Enterprise vision

Build an excellent Enterprise

Excellence

Excellence is our core definition. Our various business indicators should not only be superior to industry average level, but also finally remain top in the field and be the industry benchmark.

Enterprise mission

Repay stuff, repay the society

Repay stuff

Focusing on staff value promotion. Enterprise, to be the culture of building talent, should create conditions for employees’ growth to make sure employees has enough ability to promote enterprise value and self-worth, and employees should get sustained payback for the contribution to the enterprise. The payback is more than materially, but also it is meaningful for self-worth accomplishment.

Repay the society

Focusing on enterprise social value. Enterprise should positively fulfill the social responsibility, strive to promote consumer value, protect environment and maintain social harmony and stability. Repay the society is more than responsibility, it is also a chance for the enterprise development and value promotion.

 keep improving and be better

Keep improving and be better stands for a growing spirit. Through constant developping consciousness, we continuously improve operating efficiency, asset quality and management quality, then we will surpass the competitor and ourselves, and finally become better and better.